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โ†๐Ÿฆด๐Ÿ‘๏ธโ†’

Eyes Emoji

People & BodyU+1F440:eyes:
bodyeyefacegooglylooklookingomgpeepseeseeing

About Eyes ๐Ÿ‘€

Eyes () is part of the People & Body group in Unicode. Added in Unicode E0.6. Type on GitHub and Slack to use it. Click copy above to grab it, paste it anywhere.

Works in iMessage, WhatsApp, Discord, Slack, Instagram, Twitter, Gmail, and every app that supports Unicode.

Often associated with body, eye, face, and 7 more keywords.

Meaning varies across cultures, see cultural notes below.

Scroll down for the full story: meaning, trends, combos, and more.

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How it looks

What does it mean?

A pair of eyes looking to the side. ๐Ÿ‘€ is the universal emoji of paying attention: noticing something interesting, watching drama unfold, or calling attention to something that shouldn't be missed. The sideways glance gives it a sneaky, conspiratorial edge that no other emoji quite has.

Added in Unicode 6.0 (2010) and carried over to Emoji 1.0 in 2015, ๐Ÿ‘€ was originally a body-part emoji for the Japanese mobile phone carrier sets that seeded the global standard. But nobody uses it to mean "eyes" the way you'd mean "nose" ๐Ÿ‘ƒ or "ear" ๐Ÿ‘‚. It's pure function: "look at this."


What makes ๐Ÿ‘€ unusual is its minimalism. No face, no mouth, no expression. Just two floating eyeballs glancing sideways. That absence is the entire point. A face emoji commits to an emotion. ๐Ÿ‘€ commits to nothing except attention. You project whatever feeling fits: curiosity, suspicion, attraction, amusement, judgment. In Buffer's 2025 analysis of over 207,000 social media users, ๐Ÿ‘€ ranked #3 on TikTok and #14 overall across platforms, making it one of the few body-part emojis that outperforms most face emojis.


The sideways glance is key. You're not looking directly at something. You're looking from the corner of your eye. That side-eye quality makes ๐Ÿ‘€ perfect for gossip, drama-watching, link-sharing, and the moment when you notice something everyone else missed.

๐Ÿ‘€ is the internet's attention signal. Send a link? Add ๐Ÿ‘€. Screenshot something juicy? Just ๐Ÿ‘€. See someone post something messy? React with ๐Ÿ‘€. No caption needed, no explanation required.

On TikTok, ๐Ÿ‘€ jumped to the #3 most-used emoji in 2025, behind only โœจ and ๐Ÿ”ฅ. The fit is obvious: TikTok is built on capturing attention, and ๐Ÿ‘€ literally says "look at this." Creators drop it in captions to stop the scroll.


On X (Twitter), ๐Ÿ‘€ is sports journalism shorthand. When an insider tweets just "๐Ÿ‘€" with no context, it means something big is about to drop. NBA players like Isaiah Thomas and Andre Drummond made it a trade-deadline ritual, tweeting ๐Ÿ‘€ to keep fans guessing whether a deal was coming.


On Slack and GitHub, is one of the top 5 most-used reactions in workplaces. It means "I see this" or "I'll take a look." Developers use it on pull requests to signal they're starting a code review.


In dating, ๐Ÿ‘€ means "I noticed." Reply ๐Ÿ‘€ to someone's selfie and the message is clear: you're looking, and you like what you see.

"Look at this" (sharing content)Drama watching / gossip reactionSide-eye or subtle judgment"I noticed that" (quiet callout)Flirty attention ("checking you out")Code review / "I'll look at this"Sports trade rumors and insider hints
What does ๐Ÿ‘€ mean in texting?

๐Ÿ‘€ means paying attention, noticing something, or directing someone's attention to something. The sideways glance adds a sneaky quality. Common meanings: "look at this," "I see what you did," "I'm watching this drama unfold," or just "I noticed." Context determines whether it's curious, flirty, suspicious, or gossip-related.

What ๐Ÿ‘€ actually means when people send it

๐Ÿ‘€ is one of the most versatile emoji in Unicode, but its usage clusters around a few dominant patterns. "Look at this" sharing dominates, followed by the gossip/drama-watching mode that TikTok and X have amplified.

Why a faceless emoji beats face emojis

๐Ÿ‘€ breaks the usual rule that emoji with faces get more traction. It has no mouth, no brow, no skin tone, no gender. That absence is why it keeps climbing while face emoji get dated. A smile commits to an emotion. Two floating eyeballs commit only to attention, and attention is the currency every platform is trying to charge for.
  • ๐Ÿง 
    Your brain is wired to follow eyes: Babies start tracking other people's gaze around 3-6 months old, long before speech. ๐Ÿ‘€ hooks that same reflex in adults, which is why even a text message with just ๐Ÿ‘€ feels like someone pointed at something.
  • ๐Ÿ“บ
    The MrBeast thumbnail in emoji form: Wide-eye thumbnails dominate YouTube because faces are processed in about 100ms, faster than any headline. ๐Ÿ‘€ is that strategy compressed into one character, usable in any caption.
  • ๐ŸŽญ
    Ambiguity is the feature: Where ๐Ÿ˜‚ locks you into laughter and ๐Ÿ™„ locks you into annoyance, ๐Ÿ‘€ lets the reader decide whether you're flirting, snitching, or just curious. Six meanings per send is more reuses per character.
  • ๐ŸŒ
    It needs zero translation: No idiom, no facial expression norms, no cultural shorthand. Sideways eyes mean "look" in every country that has ever drawn a face. That's why it crossed from Japanese carrier sets in 2003 to global Unicode in 2010 with its meaning fully intact.

The Eye Emoji Family

Three emojis, three different ways to look at something. The eye family covers everything from casual curiosity to surveillance to social activism.
๐Ÿ‘€Eyes
The sideways glance. Casual attention, gossip, "look at this." The most-used of the three by far.
๐Ÿ‘๏ธEye
A single forward-facing stare. Intense, spiritual, surveillance-like. The all-seeing eye.
๐Ÿ‘๏ธโ€๐Ÿ—จ๏ธEye in Speech Bubble
The anti-bullying emoji. Created for the "I Am A Witness" campaign. Often breaks on older devices.

What it means from...

๐Ÿ’•From a crush

"I'm watching." When a crush sends ๐Ÿ‘€ after your selfie or story, they're telling you they noticed, they looked closely, and they liked it. It's flirtation without commitment.

๐Ÿ’‘From a partner

Usually playful. "Did you see that?" or "I saw what you just did." Between partners, ๐Ÿ‘€ is often sharing gossip, reacting to drama together, or teasing about something noticed.

๐Ÿ‘ฏFrom a friend

The gossip signal. Friends send ๐Ÿ‘€ when there's drama to discuss, when someone posted something messy, or when sharing a link that demands attention. It's the text version of grabbing someone's arm and pointing.

๐Ÿ’ผFrom a coworker

"I see this" or "I'm looking into it." On Slack and GitHub, ๐Ÿ‘€ is a professional acknowledgment. It can also mean "did you see what just happened in that meeting" when sent in a private DM.

๐Ÿ‘คFrom a stranger

Interest or intrigue. A stranger reacting with ๐Ÿ‘€ to your post means it caught their attention. Depending on context, it could be curiosity, attraction, or just "this is worth looking at."

๐Ÿ‘จโ€๐Ÿ‘ฉโ€๐Ÿ‘งFrom family

"Did you see this?" Parents and siblings use ๐Ÿ‘€ to share news, point out something funny, or react to family gossip. Less loaded than in dating contexts, more "look" than "looking."

What does ๐Ÿ‘€ mean from a guy?

When a guy sends ๐Ÿ‘€, he's paying attention. If it's a reply to your selfie or story, it's usually flirty: "I noticed, and I like what I see." In a conversation, it can mean "tell me more" or "that's interesting." Don't assume it's always romantic though. He might just be sharing something he wants you to look at.

What does ๐Ÿ‘€ mean from a girl?

Same range as from anyone: curiosity, interest, or gossip mode. If she sends ๐Ÿ‘€ after you share news, she wants details. If she reacts ๐Ÿ‘€ to your photo, she noticed. In group chats, it's almost always "did you see that" energy. The meaning depends on the conversation, not the sender's gender.

Is ๐Ÿ‘€ flirty or just friendly?

Both, depending on context. Under a selfie or thirst trap, ๐Ÿ‘€ is flirty: "I'm looking, and I like it." In a group chat sharing news, it's just "look at this." On a work Slack, it's purely professional. The same emoji means different things on different platforms and in different relationships. When in doubt, look at what came before and after it.

๐Ÿ‘€ ranking by platform (2025)

TikTok's attention economy makes ๐Ÿ‘€ a top-3 emoji on the platform, far outpacing its rank on other networks. On a platform where every post competes for eyeballs, the emoji that literally says "look" thrives. Data from Buffer's 2025 analysis of 207,000+ social media users.

Where ๐Ÿ‘€ actually lives on the internet

๐Ÿ‘€ is unusual because no single platform owns it. The treemap stitches together Buffer's 2025 cross-platform ranking (where it sits #3 on TikTok and #14 overall), Haekka's Slack-reactions analysis (top-5 reaction across workplaces), the GitHub built-in PR reaction list, and the dedicated NBA-Twitter trade-rumor subgenre. Most popular emoji concentrate in one or two contexts. ๐Ÿ‘€ spreads across at least eight, and the relative size of each tile is roughly its share of all ๐Ÿ‘€ sends. The takeaway: there is no "main" platform for this emoji. It works because every place it lands the meaning re-anchors to the local norm.

Emoji combos

How sender intent maps to reader interpretation

The pie above shows what senders mean. The sankey shows where those meanings actually land. Most sharing reads as benign attention, but a meaningful slice of every intent flow ends up read as snark or gossip, which is why ๐Ÿ‘€ gets accused of being passive-aggressive in work contexts. Flirty intent rarely gets misread, work-review intent never does. Gossip sends are the messiest: they split almost evenly between nosy-watcher and judgmental reads.

Origin story

๐Ÿ‘€ is one of the original emoji from the Japanese mobile phone era. The carrier au by KDDI included eyes in their proprietary emoji set as early as 2003, years before the global Unicode standard adopted it. When Unicode 6.0 was finalized in 2010, ๐Ÿ‘€ was part of the wave of characters standardized from Japan's three major carriers: SoftBank, KDDI, and NTT Docomo.

The design is deliberately bodiless. Most emoji in the "People & Body" category include a face or a full figure. ๐Ÿ‘€ is just two eyeballs floating in space, looking sideways. That minimalism isn't an oversight. It's what makes the emoji so versatile: without a mouth or brow to set an emotional context, the viewer projects their own interpretation.


One of the strangest chapters in ๐Ÿ‘€ history: Google's Android emoji set once rendered it as a single eye, despite the Unicode name being "EYES" (plural). The company fixed this in their 2017 emoji redesign, when they retired the beloved blob emoji and unified their entire set to match the rounder, cross-platform-friendly style. If you sent ๐Ÿ‘€ to an Android user before late 2017, they might have seen a cyclops.

The emoji built to steal ๐Ÿ‘€'s job, and what happened next

Unicode approved ๐Ÿซฃ Face with Peeking Eye as part of Emoji 14.0 on Sept 14, 2021, specifically for the "sneaky watching" use case ๐Ÿ‘€ had monopolized. Four and a half years later, Google search interest for "peeking emoji" has never cleared 2, while "eyes emoji" has bounced between 56 and 94 the entire time. A dedicated tool for the job lost to a bodiless pair of eyeballs. The translation gap is the story: people know what ๐Ÿ‘€ means instinctively and don't have to Google it, but the rarer ๐Ÿซฃ never hooked enough brain space to even generate the search query.

Design history

  1. 2003au by KDDI includes eyes in their proprietary Japanese mobile emoji setโ†—
  2. 2010Unicode 6.0 standardizes ๐Ÿ‘€ as U+1F440 EYESโ†—
  3. 2015Added to Emoji 1.0 specification alongside hundreds of other emoji
  4. 2017Google fixes its single-eye rendering in the Android O emoji redesignโ†—

Around the world

United States

๐Ÿ‘€ is the go-to gossip and attention-directing emoji. It spikes during celebrity drama, sports trade deadlines, and political leaks. In NBA culture specifically, players and insiders tweet just "๐Ÿ‘€" to signal imminent trade news, creating a whole subgenre of sports speculation.

Japan and East Asia

Research on cross-cultural emotion reading shows that East Asian cultures focus on the eyes to read emotion, while Western cultures focus on the mouth. This makes ๐Ÿ‘€ a potentially more emotionally charged emoji in Japan, Korea, and China than in Western contexts, where it's often just casual attention-directing.

Latin America

The "Un Vato Bien Despierto" (A Wide Awake Guy) meme originated in Spanish-speaking meme communities in 2024, using ๐Ÿ‘€ as the core visual element on void memes. The trend crossed language barriers by late 2024, proving the emoji's universality.

Global internet culture

๐Ÿ‘€ transcends language barriers more effectively than almost any other emoji. It requires no cultural context to understand: eyes looking sideways means "pay attention." This universality makes it one of the few digital gestures that truly works everywhere.

Why do NBA players tweet ๐Ÿ‘€?

During trade deadlines and free agency, NBA players (and insiders) tweet just ๐Ÿ‘€ to signal that something is about to happen without saying what. It started as real hints about trades and evolved into a culture where even the ambiguity is the entertainment. Fans analyze every ๐Ÿ‘€ tweet for clues about roster moves.

How an Ad Council brief became a Unicode emoji

๐Ÿ‘๏ธโ€๐Ÿ—จ๏ธ Eye in Speech Bubble is the only major emoji that started life as an advertising deliverable. In October 2015 the Ad Council briefed agency Goodby, Silverstein & Partners on an anti-bullying campaign aimed at bystanders rather than victims. Designers Hanna Wittmark and Patrick Knowlton produced the eye-in-bubble glyph, and Twitter agreed to release it as a custom emoji activated by the #IAmAWitness hashtag, the same mechanism Twitter used for Olympic and political-event emoji at the time.
  • ๐Ÿ“…
    Six-week reach: By early December 2015, the campaign had logged [600M+ online impressions and 10M video views](https://www.npr.org/sections/alltechconsidered/2015/10/23/450941822/fighting-online-bullying-one-emoji-at-a-time), with 57,000 documented emoji uses on Kik alone.
  • ๐ŸŽค
    Celebrity amplification: Backers included The Fine Bros, Grace Helbig, GloZell Green, Rachel Platten, and anti-bullying advocate Lizzie Velasquez. The campaign leaned on YouTubers, not traditional A-list celebrities.
  • ๐Ÿ›๏ธ
    Fast-track to Unicode: Twitter's custom emoji never works system-wide, so the Ad Council pushed Unicode to standardize the design. ๐Ÿ‘๏ธโ€๐Ÿ—จ๏ธ landed in [Unicode 9.0 in June 2016](https://emojipedia.org/eye-in-speech-bubble), less than a year from launch. Most emoji proposals take 2-3 years.
  • ๐Ÿ“ต
    Why it breaks on older phones: ๐Ÿ‘๏ธโ€๐Ÿ—จ๏ธ is a ZWJ sequence (๐Ÿ‘๏ธ + speech-bubble component), so older devices that don't support that emoji-ligature mechanism fall back to showing the two pieces separately. Casual users often see it as eye + speech-bubble box, never realizing it was meant to be one symbol.

The 47-year head start before bombastic side eye

The cleanest piece of evidence that ๐Ÿ‘€ is older than the internet is a 1976 academic paper. Linguists John and Angela Rickford published "Cut-Eye and Suck-Teeth: African Words and Gestures in New World Guise" in the Journal of American Folklore (volume 89, issue 353). They surveyed speakers of Twi, Yoruba, Igbo, and Krio alongside Black communities in the US, Jamaica, and Guyana, and documented "cut-eye" as a single, recognizable gesture across all of them: a diagonal sweep of the eyes signaling hostility or contempt, with pre-colonial West African roots.
When @lmfaomal's January 2023 "bombastic side eye" duet racked up 9.6 million plays in two months, most coverage treated the gesture like a TikTok invention. The Rickford paper was already 47 years old. The audio was new, and the labeling was new, but the gesture being labeled had been catalogued in academic linguistics across three continents in the year of America's Bicentennial. ๐Ÿ‘€ inherits that lineage every time it gets used as a side-eye stand-in.

Viral moments

2023TikTok
"Bombastic side eye" TikTok trend
In January 2023, TikToker @cynthiammasi's clip saying "side eyes" in different tones spawned the "bombastic side eye" trend, gaining 9.6 million plays and over 205,000 videos using the audio. The phrase went global, translated into dozens of languages. ๐Ÿ‘€ became the emoji shorthand for the entire trend.
2024Tenor/X
"Let's Take a Look ๐Ÿ‘€" meme is born
On September 25, 2024, Tenor user idklol321 shared a GIF of Resident Evil's Leon Kennedy with ๐Ÿ‘€ stickered to his face and the caption "Let's take a look...". It spawned a format where animals and characters get the ๐Ÿ‘€ treatment. By October 2025, the meme peaked with variations earning hundreds of thousands of likes across X, TikTok, and Instagram.
2020Twitter
๐Ÿ‘๐Ÿ‘„๐Ÿ‘ "It Is What It Is" tech fundraiser
In June 2020, tech Twitter changed their display names to ๐Ÿ‘๐Ÿ‘„๐Ÿ‘, creating buzz around what appeared to be a new startup. The actual reveal was a fundraiser for racial justice organizations. The campaign raised over $200,000 for the Loveland Foundation, the Okra Project, and the Innocence Project.
2017Twitter
NBA trade deadline ๐Ÿ‘€ panic
During the February 2017 trade deadline, NBA players like Isaiah Thomas and Andre Drummond tweeted just ๐Ÿ‘€, sending fans into speculation frenzies. One fan captured the absurdity: "An NBA player tweeted the eyes emoji so everyone thinks a big trade could be coming. (We are so dumb)"

The slang arc: how one January 2023 TikTok reset the baseline

"Side eye" as a search term sat flat at ~25 from 2019 through late 2022. Then in January 2023, @lmfaomal's "bombastic side eye" duet hit, and the term tripled in a single quarter. The interesting part isn't the spike, it's what came after: "bombastic" fizzled back to 2, but "side eye" never returned to its old level. The meme burned out and the underlying phrase kept climbing, reaching 91 in Q1 2026, well past even the viral peak. Meanwhile "caught in 4k" quietly peaked in 2021 and faded. Slang catalysts don't always stick, but sometimes they permanently shift what people search for.

The bombastic domino effect

The most interesting thing about the "bombastic side eye" trend isn't its peak, it's the residue. @lmfaomal's January 2023 duet racked up 9.6 million plays and spawned 205,000+ videos within two months. The audio itself faded by mid-2024. But "side eye" as a general search term, which had been flat for four years, permanently tripled its baseline and is still climbing in 2026.
This is rare. Most viral slang decays back to where it started once the audio gets overused. "Bombastic" did that, dropping from 27 to 2. What happened with "side eye" is that the meme introduced the concept to enough people that the underlying gesture, and by extension ๐Ÿ‘€, became more searchable than it had ever been. The catalyst died and the reaction kept running. Compare this to "caught in 4k," which had its moment in 2021 and faded cleanly. Not every ๐Ÿ‘€-adjacent slang sticks the landing.

Often confused with

๐Ÿ‘๏ธ Eye

๐Ÿ‘๏ธ is a single eye staring forward. It's intense, surveillance-like, and spiritually loaded (third eye, Eye of Providence). ๐Ÿ‘€ is a pair of eyes glancing sideways. One watches. Two are curious. ๐Ÿ‘๏ธ = Big Brother. ๐Ÿ‘€ = the group chat.

๐Ÿซฃ Face With Peeking Eye

๐Ÿซฃ (face with peeking eye) hides behind a hand and peeks through one finger. It's shy, nervous peeking. ๐Ÿ‘€ is bold, shameless looking. ๐Ÿซฃ says "I shouldn't be watching this." ๐Ÿ‘€ says "I'm absolutely watching this."

๐Ÿคจ Face With Raised Eyebrow

๐Ÿคจ (raised eyebrow) is skepticism with a face. It commits to doubt. ๐Ÿ‘€ is more ambiguous: you could be suspicious, impressed, intrigued, or just paying attention. The face narrows the meaning. The eyes leave it open.

What's the difference between ๐Ÿ‘€ and ๐Ÿ‘๏ธ?

๐Ÿ‘€ is two eyes glancing sideways. It's casual, curious, gossip-ready. ๐Ÿ‘๏ธ is a single eye staring forward. It's intense, surveillance-like, and spiritually loaded (third eye, Eye of Providence, Big Brother vibes). ๐Ÿ‘€ peeks. ๐Ÿ‘๏ธ watches. Most people use ๐Ÿ‘€ in everyday texting and ๐Ÿ‘๏ธ for aesthetic or meme contexts like ๐Ÿ‘๏ธ๐Ÿ‘„๐Ÿ‘๏ธ.

Where ๐Ÿ‘€ sits among the watching emojis

Every emoji that involves looking has its own flavor. Plot them on two axes, casualness of the gaze and ambiguity of the feeling behind it, and ๐Ÿ‘€ ends up almost alone in the top-left: everyday enough to use in a group chat, but emotionally blank enough to mean six different things at once. That empty quadrant is the entire reason it keeps beating face emojis on TikTok.

Do's and don'ts

DO
  • โœ“Use ๐Ÿ‘€ to share links, screenshots, or news that deserve attention
  • โœ“React with ๐Ÿ‘€ on Slack or GitHub to signal you're reviewing something
  • โœ“Send a standalone ๐Ÿ‘€ when you notice something you want to discuss
  • โœ“Use it in gossip-sharing contexts with friends
DONโ€™T
  • โœ—Don't spam ๐Ÿ‘€ on every post from a crush. Once is intriguing, three times is surveillance
  • โœ—Avoid using ๐Ÿ‘€ in serious professional emails. It reads as too casual for formal contexts
  • โœ—Don't use ๐Ÿ‘€ as a passive-aggressive response in workplace disputes. It can come across as threatening
  • โœ—Don't interpret every ๐Ÿ‘€ reaction as romantic interest. Context matters
What does ๐Ÿ‘€ mean on Slack or GitHub?

In developer culture, reacting with ๐Ÿ‘€ means "I'm looking at this" or "I'll review it." On GitHub, it's one of the built-in PR reactions. On Slack, it's a top-5 reaction meaning "I see this" or "I'm taking this task." It's faster than typing a response and universally understood in tech teams.

Caption ideas

Type it as text

๐Ÿ’กThe one-emoji message
Just "๐Ÿ‘€" by itself, with no other text, is a complete message. It means: I saw something, and you need to see it too. Follow it with the link, screenshot, or context. Or don't. Sometimes the mystery is the point.
๐Ÿค”Sports insider code
If you follow sports on X, a "๐Ÿ‘€" tweet from a journalist or player almost always means breaking news is coming. It's become the unofficial signal for "I know something you don't know yet."
โšกSlack review signal
In dev teams, reacting with ๐Ÿ‘€ to a pull request or help message is standard for "I'm looking at this." It's faster than typing "I'll review it" and just as clear.
๐Ÿ’กContext changes everything
๐Ÿ‘€ under someone's selfie = flirty. ๐Ÿ‘€ in the group chat = gossip incoming. ๐Ÿ‘€ on a PR = code review. ๐Ÿ‘€ on a sports tweet = trade rumor. The same emoji, wildly different meanings, entirely dependent on where it appears.

Fun facts

  • โ€ข๐Ÿ‘€ is just eyes. No face, no nose, no mouth. And yet it's one of the most used emoji on the internet. Two floating eyeballs are enough to communicate "look at this" to anyone on earth.
  • โ€ขGoogle's Android emoji set once rendered ๐Ÿ‘€ as a single eye, despite the Unicode name being "EYES" (plural). They fixed it in the 2017 redesign that also killed the beloved blob emoji. RIP blobs.
  • โ€ขOn GitHub, ๐Ÿ‘€ is so commonly used in code reviews that developers have requested it automatically subscribe you to a thread. The logic: if you've put eyes on something, you want to see what happens next.
  • โ€ขThe "bombastic side eye" TikTok trend of January 2023 generated over 205,000 videos and turned ๐Ÿ‘€ into the emoji of dramatic judgment. The audio went global, translated into dozens of languages.
  • โ€ขOn Slack, is one of the top 5 most-used reactions across workplaces. At Slack's own company, reacting with ๐Ÿ‘€ to a help request means "I've got this, I'm taking a look."
  • โ€ขDuring the February 2017 NBA trade deadline, multiple players tweeted just "๐Ÿ‘€" with no context, creating mass speculation about pending trades. One fan tweeted: "An NBA player tweeted the eyes emoji so everyone thinks a big trade could be coming. (We are so dumb)"
  • โ€ขThe "Let's Take a Look ๐Ÿ‘€" meme started with a Leon Kennedy GIF on September 25, 2024, and peaked in October 2025 with variations earning over 251,000 likes on a single post.
  • โ€ขJapanese mobile carrier au by KDDI had eyes in their proprietary emoji set as early as 2003. That's seven years before Unicode made it official.
  • โ€ขResearch shows East Asian cultures read emotion primarily from the eyes, while Western cultures focus on the mouth. This means ๐Ÿ‘€ might carry more emotional weight in Japan or Korea than its casual use in the US suggests.
  • โ€ขA 2023 ACM study of GitHub pull request reactions found ๐Ÿ‘€ represents only about 0.68% of all reactions, but its use correlates with longer discussion threads. The emoji that says "I'm looking" literally predicts that a thread is about to get complicated.
  • โ€ขDevelopmental psychology has a name for why ๐Ÿ‘€ works as a pure attention signal: gaze following. Babies start tracking other people's eye direction by around 3-6 months, and the behavior correlates with later language development. The emoji piggybacks on a cognitive reflex older than writing.
  • โ€ขMrBeast's thumbnails win YouTube because exaggerated wide-eye expressions trigger face-first scanning: MIT research found the brain processes facial cues in about 100 milliseconds, roughly 60,000 times faster than text. ๐Ÿ‘€ is the thumbnail logic compressed into a single character.
  • โ€ขLinguist Gretchen McCulloch describes emoji and stream emotes as "second-order" communication, used for social bonding rather than literal meaning. ๐Ÿ‘€ is the clearest example: it says almost nothing on its own, but deploying it signals you're paying attention to the same thing as someone else.
  • โ€ขThe slang phrase "caught in 4k", where ๐Ÿ‘€ is the de facto sidekick emoji, didn't start with cameras. It came from a 2019 RDCWorld1 comedy sketch about a lawyer asking how his client got filmed committing crimes at such high resolution.
  • โ€ขThe Unicode paperwork that got ๐Ÿ‘€ into the standard is L2/09-026, co-authored in January 2009 by Markus Scherer, Mark Davis, Kat Momoi, and Darick Tong at Google plus Yasuo Kida and Peter Edberg at Apple. That single proposal covered 674 glyphs from Japan's carrier sets, including nearly every face emoji you still use today.
  • โ€ขScreen readers speak the Unicode name. On iOS, VoiceOver reads ๐Ÿ‘€ as "eyes". On Android, TalkBack can misfire on emoji in apps like WhatsApp and Discord, which is why the Perkins School for the Blind advises sighted users to push emoji to the end of a message so blind readers aren't forced to hear "eyes eyes eyes" mid-sentence.
  • โ€ขThe "side-eye" gesture got its first academic write-up in 1976, almost half a century before bombastic-side-eye TikTok. Linguists John and Angela Rickford published "Cut-Eye and Suck-Teeth: African Words and Gestures in New World Guise" in the Journal of American Folklore (89:353), tracing the diagonal-glare gesture across West African, Caribbean, and US Black communities and back to pre-colonial roots. The emoji that TikTok rebranded in 2023 was already a documented diaspora gesture in 1976.
  • โ€ขThe ๐Ÿ‘๏ธโ€๐Ÿ—จ๏ธ Eye in Speech Bubble emoji wasn't designed by Unicode, it was designed by Hanna Wittmark and Patrick Knowlton at Goodby, Silverstein & Partners for the Ad Council's October 2015 "I Am A Witness" anti-bullying campaign. It launched as a Twitter custom emoji via #IAmAWitness and was fast-tracked into Unicode 9.0 the following year. In its first six weeks the campaign racked up 600M+ online impressions, 10M video views, and 57,000 emoji uses on Kik per NPR.

In pop culture

  • โ€ขNBA trade deadlines have become synonymous with the ๐Ÿ‘€ emoji. When Isaiah Thomas tweeted just ๐Ÿ‘€ during the February 2017 deadline, it set the template for how athletes signal insider knowledge on social media.
  • โ€ขThe "bombastic side eye" TikTok sound by @cynthiammasi (January 2023) became one of the platform's most-used audios, with 9.6 million plays and 205,000+ videos. ๐Ÿ‘€ was the default caption emoji.
  • โ€ขThe "Let's Take a Look ๐Ÿ‘€" meme format peaked in October 2025 across X, TikTok, and Instagram. Animals, cartoon characters, and video game characters all got the ๐Ÿ‘€ sticker treatment.
  • โ€ขIn June 2020, the ๐Ÿ‘๐Ÿ‘„๐Ÿ‘ campaign hijacked tech Twitter's hype culture. Users changed display names to ๐Ÿ‘๐Ÿ‘„๐Ÿ‘, creating fake startup buzz that turned out to be a racial justice fundraiser raising over $200,000.

Trivia

What platform did ๐Ÿ‘€ rank #3 on in 2025, according to Buffer's emoji report?
What was unusual about Google's early rendering of the ๐Ÿ‘€ emoji?
The "Let's Take a Look ๐Ÿ‘€" meme originated from a GIF featuring which video game character?
In workplace Slack channels, what does reacting with ๐Ÿ‘€ to a message typically mean?

For developers

  • โ€ข๐Ÿ‘€ is . Unicode name: EYES. Common shortcodes: (Slack, Discord, GitHub). Fully supported across all modern platforms.
  • โ€ขBefore Google's 2017 redesign, Android rendered ๐Ÿ‘€ as a single eye. If you're building cross-platform apps that display emoji history or changelogs, account for this legacy rendering.
  • โ€ขOn GitHub, ๐Ÿ‘€ is one of the built-in issue/PR reactions. Some teams have requested auto-follow behavior when reacting with ๐Ÿ‘€, but it isn't built in yet.

See the full Emoji Developer Tools guide for regex patterns, encoding helpers, and more.

What does ๐Ÿ‘€ mean to you?

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